The Coffee Beans Procedure is a way of doing what psychologists call unpacking . Our imaginations are inherently limited; they can’t include all details at once. (Otherwise you run into Borges’ map problem—if you want a map that contains all the details of the territory that it’s supposed to represent, then the map has to be the size of the

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Wolff and Beast might seem extreme, but they’re only extreme in terms of output, not in terms of time on task. This is the obvious-but-overlooked insight that you find when you unpack: people spend so much time doing their jobs. Hours! Every day! It’s 2pm on a Tuesday and you’re doing your job, and now it’s 3:47pm and you’re still doing it. There’s... See more

It’s no wonder that everyone struggles to figure what to do with their lives: we have not developed the cultural technology to deal with this problem because we never had to. We didn’t exactly evolve in an ancestral environment with a lot of career opportunities. And then, once we invented agriculture, almost everyone was a farmer the next 10,000... See more

The Coffee Beans Procedure is a way of doing what psychologists call unpacking . Our imaginations are inherently limited; they can’t include all details at once. (Otherwise you run into Borges’ map problem—if you want a map that contains all the details of the territory that it’s supposed to represent, then the map has to be the size of the... See more

I meet a lot of people who don’t like their jobs, and when I ask them what they’d rather do instead, about 75% say something like, “Oh, I dunno, I’d really love to run a little coffee shop.” If I’m feeling mischievous that day, I ask them one question: “Where would you get the coffee beans?”

If that’s a stumper, here are some followups:

• Which kind of

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Why is it so hard to unpack, even a little bit? Well, you know how when you move to a new place and all of your unpacked boxes confront you every time you come home? And you know how, if you just leave them there for a few weeks, the boxes stop being boxes and start being furniture , just part of the layout of your apartment, almost impossible to... See more

Our imaginations are inherently limited; they can’t include all details at once.

When people have a hard time figuring out what to do with their lives, it’s often because they haven’t unpacked. For example, in grad school I worked with lots of undergrads who thought they wanted to be professors. Then I’d send ‘em to my advisor Dan, and he would unpack them in 10 seconds flat. “I do this, ” he would say, miming typing on a... See more