Extremely Online: The Untold Story of Fame, Influence and Power on the Internet
Taylor Lorenzamazon.com
Extremely Online: The Untold Story of Fame, Influence and Power on the Internet
The rise of “microcelebrities” and the proliferation of online content means that connections become deeper. We feel new levels of affinity for digitally-native stars—we feel that we grew up with them and that we’re privy to the most intimate parts of their lives.
Rex Woodbury • The Business of Fame: 1920-2020
sari added
Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Indeed, in the increasingly commercialized, social media-focused, and sprawling internet environment of the early 2010s, the notion of “digital influence” became an efficient means of identifying people’s value: amid the immense noise of social media content, who should be singled out as worth listening to, what should they say to obtain and mainta
... See moreEmily Hund • The Influencer Industry: The Quest for Authenticity on Social Media
Influencers, now a slowly fading cliché in the Internet’s tableau vivant, found success articulating the cult of personality, and marketing themselves as direct-to-consumer-goods. The shift away from this algorithmic surrender can be traced to the macro and micro “creator economies” spawned by the likes of Patreon, Substack, OnlyFans and even Cameo... See more
Eileen Isagon Skyers • Dirt: Are we post-platform?
Keely Adler added
The Internet enabled unprecedented access to celebrities, and the celebrities who have done best on social media are those who have leaned into this access. Influence is no longer about being an elusive star on the red carpet; influence is about being intimately familiar and relatable.
Rex Woodbury • The Evolution of the Influencer
sari added
Years before Instagram influencers and TikTok stars, these young creatives invented an entirely new model of fame, luring in audiences not yet trained to spend hours of their days absently flipping through the internet.
Mark Bergen • Like, Comment, Subscribe
successive technologies have made celebrities more accessible to their fans, while also enabling more people to achieve fame and influence.
Rex Woodbury • The Business of Fame: 1920-2020
sari added
Social media showed that everyone has the potential to reach a massive audience at low cost and high gain—and that potential gave many people the impression that they deserve such an audience.