Today, I can barely tell anyone apart. Many of the Substacks I follow use these big, figurative words that don’t really make sense in an attempt to go viral, which on this platform means getting subscribers and notes and comments. It’s like there’s this internet language that “works” for engagement (literal language, but also sense of style, and a... See more

Even small mistakes can bring heavy costs in a viral world where content can live forever and everyone can see it. Mistakes can be met with intense criticism by multiple individuals with whom one has no underlying bond. Apologies are often mocked, and any signal of re-acceptance can be mixed or vague. Instead of gaining an experience of social

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