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Extreme questions to trigger new, better ideas
How many great ideas are actually generated in meeting rooms, under strip lighting, with a whiteboard and a manager demanding we ‘brainstorm’? Very few. It’s why so many great ideas end up on the back of envelopes or beer mats, because they arrive when people are relaxed, with others, in a more playful mood, and the ideas just flow when we least ex
... See moreRob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
four rules for brainstorming. One, focus on quantity. In other words, generate as many ideas as you can. Two, defer judgment, and separate idea generation from idea evaluation. Three, welcome unusual ideas. And four, combine and improve ideas.
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Try the following exercise: Come up with ten ideas you can write newsletters about. They don’t have to be in the above three categories.
James Altucher • The Choose Yourself Guide To Wealth
Big thinking questions
What do I spend a silly amount of money on? How might I scratch my own itch?
What if I did the opposite for 48 hours?
What would I do/have/be if I had $10 million? What’s my real TMI?
What are the worst things that could happen? Could I get back here?
If I could only work 2 hours per week on my business, what would I do?
What if I
Yet a number of recent studies have suggested that brainstorming is less effective than its practitioners would like. One trouble with brainstorming is that it is finite in both time and space: a group gathers for an hour in a room, or for a daylong corporate retreat, they toss out a bunch of crazy ideas, and then the meeting disperses.