What is most important to you and why? When it's time to create ideas, whom do you go to first? Imagine yourself at eighteen. What would that person tell you today? Where do the good ideas come from within your company or team? What relationships are you in that challenge you? Why are they challenging? What do you do? Who are you? If you could chan

four rules for brainstorming. One, focus on quantity. In other words, generate as many ideas as you can. Two, defer judgment, and separate idea generation from idea evaluation. Three, welcome unusual ideas. And four, combine and improve ideas.

Here are some of my favorite provocative questions: What's next? What don't we know? What are we going to do? When did you last create something? What's relevant? What questions should we be asking? What's the most important thing? What would make you a little more uncomfortable? What would be your first move as CEO? What is the world telling you?