Extraordinary Vocabulary, Word #8: Reductionism
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or no
Alex Morris • SCRAPSCRAPS v 164
A good brief increases the quality and reduces the quantity of conversation
The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Hans Hofmann