Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The three critical questions we needed to answer were: Was our product still remarkable? Did people love our product so much that they were telling others about it? Were users coming back over and over to use the product?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 59: Small goals lead to small ideas. Double or triple your goals and use a company-wide brainstorming session to solicit ideas.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 45: Are you actively measuring your NPS? Is your NPS above fifty? Don’t waste time and money by trying to market and grow a product that has a poor NPS.
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 27: Better late than never is a bad plan for site reliability. Users are ruthless, and if your product doesn’t work, they will go somewhere else, fast. Are you actively addressing site reliability?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 28: When a competitor starts copying your features, you can pretty much write them off completely, as it means they ran out of innovative ideas. Are you copying features?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 41: The threshold question when evaluating a current employee is: would you hire that person again if you could do it over? If not, let them go. Are you in the process of letting employees go who don’t pass the “re-hire” test?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 1: Find something that people are doing inefficiently and create a solution that makes it substantially easier (ten times easier) to achieve the same result. Does your product accomplish this?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
#ExplosiveGrowthTip 52: Do you have a concise and inspiring vision and mission statement?
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The three questions above correlate to the only three metrics that really matter: Whether or not a Unique Selling Proposition exists (USP) What the Net Promoter Score is (NPS) User Retention
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
Timeline. We recreated the “History of SNAP” in a timeline that went across the entirety of one of our whiteboard walls. The timeline contained a picture of each employee right above…
Some highlights have been hidden or truncated due to export limits.