Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
by Cliff Lerner
updated 4d ago
Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
The reason the first group of women I ran into at the bar said they were “playing Tinder” was most likely because Tinder’s CTA button asked, “Keep Playing?” It was a brilliantly shrewd use of language that made users think they were playing a game, rather than online dating.
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
#ExplosiveGrowthTip 29: If your largest source of revenue stopped paying you or disappeared, could your business survive for at least six months? Come up with a contingency plan now.
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
#ExplosiveGrowthTip 57: Don’t be afraid to test any idea, because you can rarely guess what will and what won’t work. Have you tested an idea recently that somebody from your customer service team was passionate about?
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
#ExplosiveGrowthTip 12: Do you know what your product’s “aha” moment is? If not, figure it out, and focus on optimizing that experience for all users.
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
#ExplosiveGrowthTip 30: Revenue tests take several months to reveal their true impact and long-term ramifications on user growth and retention. Reaching conclusions too soon can be very damaging. Do you wait until your crucial tests reach statistical significance before reaching conclusions?
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
Book Recommendation: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz.
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
Testing different background colors showed us how simple changes had massive impacts on user behavior. In case anyone is wondering, yes, a pink background for females did lead to substantially more activity from that demographic.
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
#ExplosiveGrowthTip 25: Try to hire employees who will also use your product, because they will have some of the best ideas and will outperform non-user employees. Do at least 20 percent of your employees use the product regularly?
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
That functionality became one part of a unique three-part grading system that assigned a traditional letter grade (A-F) based on three aspects of a user’s membership—profile, messaging, and peer review.
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner
(as a matter of fact, nearly 50 percent of men do swipe-right on every girl).
from Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million by Cliff Lerner