✨ Expansive Brands • garden3d research

Brands that build robust Brand Universes are first movers and always have one foot in the now, the other into the future. They welcome both horizontal and vertical expansion and think big. They’ve built the foundations of their brand so strong, know themselves so well, that venturing into uncharted territory isn’t perceived as a risk, but serves as... See more

Big brands are losing share of America’s GDP pie. Small brands are like the phoenix, rising out of their ashes. Birthed by the seeds of low startup costs, infinite digital shelf space, and hyper-targeted advertising, direct-to-consumer companies with strong brand identities and hyper-efficient ad targeting are unbundling big retail brands. Options ... See more