Saved by sari and
A Smart Bear » Excuse me, is there a problem?
Have we identified a problem a customer wants solved? Does our product solve these customer needs? If so, do we have a viable and profitable business model? Have we learned enough to go out and sell?
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?