Evolving User + Business Behaviors and the Metaverse — MatthewBall.co

“Observable changes in consumer and business behaviors (including spend and investment, time and attention, decision-making and capability) which are either directly associated with the Metaverse, or otherwise enable it or reflect its principles and philosophy. These behaviors almost always seem like ‘trends’ (or, more pejoratively, ‘fads’) when th... See more

Today, those one-year-olds are ten to twelve. A four-year-old in 2011 is now well on her way to adulthood. These once unintelligible media consumers now spend money directly on content. Some are already creating content themselves. And while these kids now understand why we found their frames of reference so amusing, we still struggle to understand... See more

Today’s generation of children express themselves, often learn, and constantly socialize through virtual worlds they can touch, change, and collaborate in. That’s not going to stop. Rather, the capabilities of these virtual worlds will expand, their ease of use will improve, and their significance will grow. What’s more, the ‘iPad Native’ generatio... See more

Hollywood, for example, is rapidly shifting their productions over real-time rendering solutions such as Unreal and Unity, or developing their own engine, as Disney has with Industrial Light & Magic’s Helios.

For the first two-or-so years following the release of the iPad, it was common to see press reports and YouTube videos of infants and young children that would pick up an “analogue” magazine or book and try to “swipe” its non-existent touchscreen.