added by Keely Adler · updated 3mo ago
Everything Is Merch
EVERYTHING IS MERCH
kev added
Supreme traced a social and cultural topography of its brand’s global community, but that community formed exactly because you could only buy Supreme at its Lafayette Street shop in New York. Through its merch, Supreme held this community together across time and geography. It connected people, conversations, and symbols into one Supreme social network.
- “One area that I think is unexplored and relevant to this conversation is digital merch. What does digital merch look like? Not your avatar wearing a digital shirt. Rather: a badge saying you found this person early. Being able to flex to your friends that you found an artist or a content creator before everyone else — and you can actually prove th... See more
from The Day One Fan by Benjamin Laufer
sari added
- Merchants have played a role in societies since ancient times, and in so many ways, acted as de facto ambassadors across continents and cultures. The ‘merchant class’ represented the one of the earliest versions of the middle class; people with little or no inherited wealth who managed to cultivate status through their adventurous personas, access ... See more
from Retail Romanticism Revivalism by Amanda Greeley
Keely Adler added