Saved by Keely Adler and
Everything Is Merch
Shopping is no longer fun though when every single product, down to water bottles and toothpaste, has some sort of status points attached to it . Instead of simply spending money on the stuff you like, you start thinking about what every purchase says about you
Viktoriia Vasileva • Have We Reached Peak Brand?
How Vintage Became the New Luxury
protein.xyzThis is peak Lifestyle. Easier than ever to launch a brand. More goods than ever. Software-enabled, integrated supply chain driven business models. An explosion of online social media cultures. These elements have become omnipresent, splashed across our lives like the patterned splotches of a magic eye book. Stare long enough, and you begin to see... See more
Toby Shorin • Life After Lifestyle
The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans... See more