Everything is default fake — 13101401 Inc.

Some Data on the Opportunity & Desire for Trust: As we’ve discussed before in Implications, the new “trust, but verify” is becoming “verify, then trust” as we enter an era in which we can no longer believe our eyes. Here are a few key findings worth sharing from a research study our team recently did at Adobe:

In the US, 70% of people said it’s gett... See more

“Proof of human” behind a creation will become a signal of meaning. As every brand increasingly “floods the zone” with AI-generated and hyper-personalized content, we will crave story, craft, and meaning more than ever before. And nothing strengthens meaning more than authenticity. One unintended benefit of Content Credentials is the ability to dem... See more

Content Credentials will become a flex of a creator’s humanity, a media outlet’s credibility, an artist’s attribution, and a story’s transparency. Right now, the focus of Content Credentials is around authenticity and determining whether you can trust what you’re looking at. Of course, the existence of credentials will never guarantee that the cont... See more