Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

them accomplish a really hard, potentially dangerous, task together. Focus is required. Teamwork is required. It is going from zero to sixty in the first few hours of working together. It forces the cream to rise to the top and quickly exposes the weak links in the chain. (There were always fewer people on the crew on day two than there were on day

The Lesson: In most cases, it is very hard to see direct results from attending a trade show or conference that covers the cost of being at the event. On the other hand, if you return to a show, year after year, there is a residual value to being there that doesn’t go unnoticed by your customers. If you can be patient, that residual value can pay o

For every movie in the Troma library, having a great key art image that became the basis of the poster, and then the smaller sell sheets, was essential. As essential as having a good trailer.

the more lasting it will be. Look at the great brands. If you ask ten people what those brands stand for, you will get ten very similar answers. They all have the same expectations of the brand.

there’s no better way to quickly bond a group of disparate people than to have

when something does go wrong, and it will, you need to make a decision. You need to fix it, fast, or work around it, fast. Innovation and creativity will save the day more than money

Here’s an exercise: Go forty-eight hours deliberately using “we” instead of “I,” and see what happens. How does it make you feel? How do your coworkers and others treat you when you credit “we” for everything?

Our fans would go see (and still go see) a movie because it was a Troma movie. Whether it is Redneck Zombies or Tromeo and Juliet or some other odd title they never heard of; as long as it was Troma, our fans would show up. Why? Because, like Disney, based on the brand, they knew what to expect. That’s what branding is all about—establishing truste

(see the original Robocop