Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

This kind of department-head huddle is a good practice for any business. Check in and check up, to avoid having to check out!

Swallow the frog.

And a strong brand has to be rooted in something accessible. Something consumers can relate to either by association or by aspiration. Something that makes them feel that by supporting the brand, they are part of a community or tribe of like-minded consumers and fans. This is as true for toothpaste as it is for a cookie or, in this book’s case, a l

when something does go wrong, and it will, you need to make a decision. You need to fix it, fast, or work around it, fast. Innovation and creativity will save the day more than money

the more lasting it will be. Look at the great brands. If you ask ten people what those brands stand for, you will get ten very similar answers. They all have the same expectations of the brand.

Greetings from Tromaville!

anything from it. Holding back your ideas because they are precious or valuable or because you are afraid someone will steal them, is just a way to hold yourself back. This is especially true when you are trying to get a job or a new client. Give them a tangible taste of what you are really capable of. Give them a sampling of your valuable ideas th

Exercise: What are your basics, your “bear” necessities? What are the three things you should be doing every day to ensure that you are keeping your business or marketing on track? What are your equivalents of the camera, film, and actors?

Rules of Production: 1. Safety to people 2. Safety to property 3. Make a good film!