Everything I Know about Business and Marketing, I Learned from THE TOXIC AVENGER: (One Man's Journey to Hell's Kitchen and Back)

Here’s an exercise: Go forty-eight hours deliberately using “we” instead of “I,” and see what happens. How does it make you feel? How do your coworkers and others treat you when you credit “we” for everything?

This kind of department-head huddle is a good practice for any business. Check in and check up, to avoid having to check out!

(see the original Robocop

Our fans would go see (and still go see) a movie because it was a Troma movie. Whether it is Redneck Zombies or Tromeo and Juliet or some other odd title they never heard of; as long as it was Troma, our fans would show up. Why? Because, like Disney, based on the brand, they knew what to expect. That’s what branding is all about—establishing truste

anything from it. Holding back your ideas because they are precious or valuable or because you are afraid someone will steal them, is just a way to hold yourself back. This is especially true when you are trying to get a job or a new client. Give them a tangible taste of what you are really capable of. Give them a sampling of your valuable ideas th

The lesson here, of course, and one I have used again and again since is to share your ideas. Don’t be afraid to give someone a good idea or help them without expecting

Other bigwigs who have collaborated with Troma include South Park creators Trey Parker and Matt Stone. Before they created one of the most successful musicals in Broadway history, Book of Mormon, their early film Cannibal! The Musical was released by the Troma Team.

The discipline and planning of preproduction is something that every product launch could benefit from. Few businesses understand their processes as well as a film production, where literally every page of the script (think product roadmap) is broken down into manageable (well, hopefully manageable) chunks, to be executed according to a strict sche

Understanding how to delegate is perhaps the most valuable thing an entrepreneur can learn. Doing everything yourself does not scale. Being able to delegate well is akin to being able to lead well, and frankly, to being able to get shit done. And effective delegation is not easy. When it comes to managing a team, there is no such thing as “set it a