Everything Easy Is Hard Again

It’s by keeping our work legible that we keep the door open to the next generation of our co-workers. What works for them also works for us, because whether you are just out of school or have twenty years of experience, you’ll eventually end up in the same spot: your first year of making websites.

I wonder if I have twenty years of experience making websites, or if it is really five years of experience, repeated four times. If you’ve been working in the technology industry a while, please tell me this sounds familiar to you.

simple, responsive layout

web fonts and nicely set text

performant, scalable images

Let’s be more like that tortoise: diligent, direct, and purposeful. The web needs pockets of slowness and thoughtfulness as its reach and power continues to increase. What we depend upon must be properly built and intelligently formed.