Everything Easy Is Hard Again

It’s by keeping our work legible that we keep the door open to the next generation of our co-workers. What works for them also works for us, because whether you are just out of school or have twenty years of experience, you’ll eventually end up in the same spot: your first year of making websites.

I wonder if I have twenty years of experience making websites, or if it is really five years of experience, repeated four times. If you’ve been working in the technology industry a while, please tell me this sounds familiar to you.

Let’s be more like that tortoise: diligent, direct, and purposeful. The web needs pockets of slowness and thoughtfulness as its reach and power continues to increase. What we depend upon must be properly built and intelligently formed.

simple, responsive layout

web fonts and nicely set text

performant, scalable images