Everyone's disrupting and it's exhausting

Alison Roman: “It’s well-emulsified, it’s perfectly salted, it’s deeply roasted, it’s the right texture, it’s not too expensive, it’s just good. And it doesn’t claim to be anything. It’s not, like, pushing a story or narrative on you. It’s just, ‘We’re peanut butter.’”

Alison Roman: “Everyone’s disrupting, and it’s exhausting. And sure, it’s nice to have options, but I don’t wanna ask people to spend their money on something that’s not necessary.”

When I’m traveling, I like to bring back one thing where I say, This could only exist here . As unattainable as it may seem, I want to have things in my life where I say, ‘I can’t link to this. I came upon it by chance, it’s imperfect, it has a soul, and probably no one else has it.’”

Blackbird Spyplane: The unlinked thing with a soul. It can feel

Alison Roman: “People are so brand-conscious now, and I think they’ve become that way about food. ‘Are those the Fishwife anchovies?’ No, it’s Cento. Or some Spanish brand you’ve never heard of, but it’s the same anchovies inside the tin. People are too conscious about choosing the ‘right’ thing that signifies their taste level, or who they are as

Alison Roman: “Not everything needs to innovate or evolve. It kind of broke my heart when I saw the Manischewitz matzoh rebrand (above). The box used to be perfect. It was ugly, who cares. Now it has this ‘Hello, Fellow Young People’ energy. Why do we have to do that? It’s a weird time.”