So much of of the existing music, film and TV culture — using 20th century technology — is cookie cutter, lifeless and uninspiring.

The democratization of the AI tools means even more people can pump out content, so context will matter more than ever in order to give meaning to the work.

I think that the appearance of generative AI with its seemingly magical abilities to unleash the creative beast lurking inside all of us has broken our brains a little bit and it has become difficult to think straight when it comes to the intersection of the technology and humanity and what being creative involves.