So much of of the existing music, film and TV culture — using 20th century technology — is cookie cutter, lifeless and uninspiring.

The democratization of the AI tools means even more people can pump out content, so context will matter more than ever in order to give meaning to the work.

GenAI is just another source of “raw footage” (albeit a unique one) that is used to craft a story. But the “craft” part (the editing, the taste, the precision of timing and style) only becomes more important with the abundance of content and every brand flooding the zone. The “Hollywood vs. AI” narrative is a red herring. The world’s greatest maker... See more