Everybody Lies: The New York Times Bestseller

Every day, I track the digital trails that people leave as they make their way across the web. From the buttons or keys we click or tap, I try to understand what we really want, what we will really do, and who we really are.

text as data may give us unprecedented insights into what audiences actually want, which may be different from what authors or executives think they want.

With more understanding, we might find ways to reduce the world’s supply of nasty attitudes.

“Any man who is under 30, and is not a liberal, has no heart; and any man who is over 30, and is not a conservative, has no brains.”

we weight our data, and we give far too much weight to one particular data point: ourselves.

There is no grand conspiracy. There is just capitalism.

measure are often not exactly what we care about. We can measure how students do on multiple-choice questions.

Digital truth serum, on average, will show us that the world is worse than we have thought.

This means some investors consider Premise among the most valuable enterprises in the world primarily in the business of taking and selling photos,