Every Software Business Has the Same Playbook
Today, any startup can access an instruction manual for every aspect of marketing, sales, engineering, and even product strategy. For each playbook you follow, you’re outsourcing your strategy in return for jumpstarting the respective function.
John Luttig • Rippling and the Return of Ambition
Techno-Industrials are addressing larger markets than most software companies can.
They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.
They are more capital efficient than most investors expect.
And they have to be more strategically sound than the average software company.
B... See more
They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.
They are more capital efficient than most investors expect.
And they have to be more strategically sound than the average software company.
B... See more