Every Software Business Has the Same Playbook

So but how do we build software that can be anything without falling into the Zombocom trap? I believe that Bezos interview shows us exactly how.

1. You start from a systems-level insight ( the internet is growing rapidly )


2. Then work backwards to a first best customer who has a burning need ( can’t find book ) that is related to your superpower ( intern

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Fast forward to today and tools are incentivized to expand their market by attempting to solve everything at once. But this means that the market for any given piece of software is often anyone and everyone.