The nature of our fad culture is driving more value not just to those who blow up, but to those who can hold on to their 15 seconds of fame, a task made harder thanks to our information overload.

These days, we get so much of our content in bite-sized, isolated bits — links in an email, tweets, Slack messages, blog posts. We consume information because it’s in front of us, rather than because it’s relevant for us. This continually present dynamic discourages reflection and thought. The future of content is about interfaces that can help us... See more