added by Tom White · updated 2y ago
Every company is a media company
- Media can turn expenses into revenue. Plenty of businesses devote time to content marketing. But by building a media arm worth paying for, companies are able to turn marketing expenses into a revenue stream.
from Harvard, a Media Company | The Generalist by Mario Gabriele
sari added
- To start to work toward a sustainable media ecosystem, you must start with the media businesses themselves. These businesses face a daunting task of sorting out competing interests of audiences, advertisers and platforms. Time and again, we have seen platforms make decisions in their own interests that have cascading effects on publishers.
from Ecosystems by Brian Morrissey
linda added
- First, digital media enjoys the zero marginal costs of both software and content. Each incremental user to join Facebook, TikTok, or YouTube costs nothing. And when that user shares a piece of content, that content can reach a theoretically infinite number of people at zero cost. Some people would argue that these companies aren’t media companies, ... See more
from The Business of Fame: 1920-2020 by Rex Woodbury
sari added