As we move to a new future where people communicate digitally, writing is going to be more important than ever. The effects of charisma, height, looks and size will not hold the same sway and more attention will be paid to quality of ideas.

“Content is king” became a cliche because it was the hallmark of the media business. Without great content, not much else matters. But the platform and scale era scrambled that. Distribution became the gamechanger. Publications had BuzzFeed envy. By the same token, media’s indirect business models -- content in some publishing organizations can be ... See more