Nonessentialist Essentialist Thinks ALL THINGS TO ALL PEOPLE “I have to.” “It’s all important.” “How can I fit it all in?” LESS BUT BETTER “I choose to.” “Only a few things really matter.” “What are the trade-offs?” Does THE UNDISCIPLINED PURSUIT OF MORE Reacts to what’s most pressing Says “yes” to people without really thinking Tries to force exec

Essentialism is a disciplined, systematic approach for determining where our highest point of contribution lies, then making execution of those things almost effortless.