eSports, Communities & Storytelling

In the future, communities, like LinkedIn, could be granted virtual assets along their accounts which would be cashed in upon a liquidity event. Just as new ventures may have had “advisor shares” as compensation for some early parties, tokenization-based solutions could be rolled out for community members.

Let’s close with the following: Storytelling With A Soul Still Succeeds

One of my takeaways included Robertson’s description of what constitutes valuable online space:

Creators, including brands, influencers, and platforms, must make content that inspires engagement and cultivates “true fans” important for all communities:

Creators as influencers want to know how to spark and grow engagement as well as how to get paid for their efforts. The most successful also wonder how to scale themselves and not be relegated to being paid arithmetically — i.e. paid by the hour or one-off projects/tasks.

This explosion in eSports contains hints about the future of content, communities and commerce.

The economics of “1000 True Fans”, where a hard-core following of super-fans economically support a creator, dovetails with a recent piece on a “shared values community” business model suggested by Eric Feng. Feng recounts how not all content is subsidized by advertising. The basic idea is that a core base of a creator’s audience is willing to pay ... See more

This is an appealing notion for future communities: that a platform could offer a direct incentive and reward for engagement — with everyone from the semi-regular up to the most prominent of influencers sharing in the economic success of a platform.

A completely engaged community, where all stake holders are rewarded both emotionally and financially, is a powerful economic model for creators and platforms.