Escaping the Build Trap: How Effective Product Management Creates Real Value

The job of a product manager is to marshal the resources of their team to drive business value. Your team will be given problems (e.g. grow adoption of a product, reduce churn of a service, increase conversion of a flow), and your responsibility will be to guide your team to make it less of a problem. A strategy, paired with a clear vision, is esse... See more

I’ll refer to the work that you do to decide what to build as discovery and the work that you do to build and ship a product as delivery. This distinction matters. As you’ll see, many companies put a heavy emphasis on delivery—they focus on whether you shipped what you said you would on time and on budget—while under-investing in discovery, forgett... See more