Escaping the Build Trap: How Effective Product Management Creates Real Value

Talking to Humans,

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Product-led companies optimize for their business outcomes, align their product strategy to these goals, and then prioritize the most effective projects that will help develop those products into sustainable drivers of growth.

Strategy is a deployable decision-making framework, enabling action to achieve desired outcomes, constrained by current capabilities, coherently aligned to the existing context.

Product management is the domain of recognizing and investigating the known unknowns and of reducing the universe around the unknown unknowns.

Every feature you build and any initiative you take as a company should result in some outcome that is tied back to that business value.

The purpose of a product manager is to create value for the business by creating value for the customer.

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