But the truth is that ideas are something that you grow. You plant an idea seed and then you nourish it, and then some parts kind of wither and die off, but then a tree suddenly starts to grow in this random place.

Everything that you see in the world—whether it's a tool or a story—first existed as a seed in someone's mind. And I think that people often assume that ideas are something that you get, like a diamond, or something like that. But the truth is that ideas are something that you grow. You plant an idea seed and then you nourish it, and then some... See more

Ideas sometimes seem to need days or weeks or months to get to a point where they feel fully formed. If you try to force a solution to a problem into a preset window of time, you will almost certainly reach a suboptimal solution.

I’ll often have ideas sitting in my focus folder for weeks or months and keep tossing thoughts into them, and then one... See more

I feel like I say this to a lot of people, especially aspiring fiction writers. In my experience, it is really important to do two things.

One: You have to train yourself to notice things. It's not 100% natural at first – it certainly wasn’t for me – but raising those antennae is a very worthwhile thing to do. And it snowballs: once I got started... See more