On the other side, the millions of smaller vendors, EGMs solve the challenge of selling into large corporations. 

For EGMs, the biggest area of difficulty is that you have 3 different types of stakeholders on the demand side who dictate product adoption, and come with different types of needs, incentives, and acquisition strategies:

Enterprise Gateway Marketplaces are going to be a big part of the ongoing marketplace revolution.  They make it manageable for small vendors to sell into S&P 500 customers that are normally out of reach and make it easier for enterprises to work with outside vendors to get the latest business products and services without having to bring them... See more

Four Attributes Of A Successful EGM 1. EGMs have a Gateway, a single point of access for many buyers. 2. Getting inside, get approved.3. Create trust in supply through data.4. Help vendors comply.

EGMs are the approach we’ve seen that best unblocks the network pollution and makes it more efficient to go outside than rely on bringing things in-house.

How EGMs Will Change The Corporation Corporations have been the most efficient structure to get stuff done. They are large network structures that, like nearly all networks, minimize transaction costs and work on the law of least resistance.  Traditionally, the networks formed inside a corporation have been denser, faster, and more valuable than... See more

What is an  Enterprise Gateway Marketplace (EGM)? EGMs are a variant on the traditional 2-sided marketplace model. They are marketplaces tailored to help big enterprises (2,000+ employees) on the demand side coordinate with 1,000s of outside vendors on the supply side. To do this, EGMs have to solve unique workflow and compliance challenges on both... See more

The positive thing is that once you solve the first and second sale for one large corporation, you often have enough demand to solve the chicken-or-egg problem and attract supply because the company should represent 100’s or 1,000’s or 10,000’s of buyers. This lets you methodically build toward critical mass and start benefiting from a network... See more

It’s our prediction that large corporations will adopt the gig-economy and freelancer network-style operational approach adopted by SMBs over the last 8 years. EGMs are how large corporations will implement this shift.