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Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
How EGMs Will Change The Corporation Corporations have been the most efficient structure to get stuff done. They are large network structures that, like nearly all networks, minimize transaction costs and work on the law of least resistance. Traditionally, the networks formed inside a corporation have been denser, faster, and more valuable than... See more
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
On the other side, the millions of smaller vendors, EGMs solve the challenge of selling into large corporations.
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
EGMs represent a new category of B2B SaaS.
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
It’s our prediction that large corporations will adopt the gig-economy and freelancer network-style operational approach adopted by SMBs over the last 8 years. EGMs are how large corporations will implement this shift.
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
For EGMs, the biggest area of difficulty is that you have 3 different types of stakeholders on the demand side who dictate product adoption, and come with different types of needs, incentives, and acquisition strategies:
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
What is an Enterprise Gateway Marketplace (EGM)? EGMs are a variant on the traditional 2-sided marketplace model. They are marketplaces tailored to help big enterprises (2,000+ employees) on the demand side coordinate with 1,000s of outside vendors on the supply side. To do this, EGMs have to solve unique workflow and compliance challenges on both... See more
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
Now that we have the Internet and better ways of creating trust with people outside of an organization, it should be possible to make it faster/better/cheaper for nodes inside a corporation to link with outside nodes to complete certain tasks.
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
1. Executive sponsors: senior people with decision-making ability.2. Legal, compliance, procurement, and security: gatekeepers. You need to earn their trust before an enterprise will onboard to your platform.3. Employee users: Your product has to be user-friendly and provide a lot of value to end-user employees, especially as SaaS adoption... See more
NFX • Enterprise Gateway Marketplaces Will Turn Large Organizations Inside-Out
EGMs are the approach we’ve seen that best unblocks the network pollution and makes it more efficient to go outside than rely on bringing things in-house.
