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Enough: True Measures of Money, Business, and Life
(1) autonomy, the extent to which we have the ability to control our own lives, “to do our own thing”
John Bogle • Enough: True Measures of Money, Business, and Life
Therefore, as I wrote in my Little Book of Common Sense Investing, “the stock market is a giant distraction from the business of investing.”
John Bogle • Enough: True Measures of Money, Business, and Life
It’s not money that determines our happiness, but the presence of some combination of these three attributes:
John Bogle • Enough: True Measures of Money, Business, and Life
Innovation in finance is designed largely to benefit those who create the complex new products, rather than those who own them.
John Bogle • Enough: True Measures of Money, Business, and Life
It is economics that controls long-term equity returns; the impact of emotions, so dominant in the short term, dissolves.
John Bogle • Enough: True Measures of Money, Business, and Life
Albert Schweitzer got it exactly right. “Success is not the key to happiness. Happiness is the key to success.”
John Bogle • Enough: True Measures of Money, Business, and Life
(3) exercising competence, using our God-given and self-motivated talents, inspired and striving to learn
John Bogle • Enough: True Measures of Money, Business, and Life
Keynes defined investment - he called it “enterprise” - as “forecasting the prospective yield of an asset over its entire life.” He defined speculation as “the activity of forecasting the market.”
John Bogle • Enough: True Measures of Money, Business, and Life
The message is clear: In the long run, stock returns have depended almost entirely on the reality of the relatively predictable investment returns earned by business.