All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

Always give more in use value than what you take in cash value. You cannot give a person more in cash value than you take from them, but you can give them more in use value than the cash value of the thing you take from them.

The only reason for making a statement is to set up another question.

If you are networking correctly, the other person will never notice you are networking.

Your benefit statement should be a short, succinct, descriptive sentence, no more than seven seconds in length. It should describe what you do and how it will benefit the person using your services.

networking is the mutual give and take that results in a winning situation for everyone involved.

You should take this step only when you are sure the other person is ready. If you have already won this person over, they will want to network for you. You can come right out and mention to

Systems permit ordinary people to achieve extraordinary results, predictably.

Feel-Good Questions® are simply questions that, by their very nature, make the other person feel good; about themselves, about the conversation, and about us—even though we’ve just met them and they hardly know us.