
Endless Referrals, Third Edition

You should take this step only when you are sure the other person is ready. If you have already won this person over, they will want to network for you. You can come right out and mention to
Bob Burg • Endless Referrals, Third Edition
half right. You do have to ask. Where they missed the boat is this: You have to do more than just ask. You must ask in a way that elicits that person to be able to come up with quality names.
Bob Burg • Endless Referrals, Third Edition
The only reason for making a statement is to set up another question.
Bob Burg • Endless Referrals, Third Edition
Then ask what he does for a living. He’ll tell you and ask you the same question. You tell him briefly, but go right back to showing interest in his business.
Bob Burg • Endless Referrals, Third Edition
In sales, the person who asks the questions controls the conversation.
Bob Burg • Endless Referrals, Third Edition
Your benefit statement should be a short, succinct, descriptive sentence, no more than seven seconds in length. It should describe what you do and how it will benefit the person using your services.
Bob Burg • Endless Referrals, Third Edition
Feel-Good Questions® are simply questions that, by their very nature, make the other person feel good; about themselves, about the conversation, and about us—even though we’ve just met them and they hardly know us.
Bob Burg • Endless Referrals, Third Edition
Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.
Bob Burg • Endless Referrals, Third Edition
If you are networking correctly, the other person will never notice you are networking.