
Endless Referrals, Third Edition

Feel-Good Questions® are simply questions that, by their very nature, make the other person feel good; about themselves, about the conversation, and about us—even though we’ve just met them and they hardly know us.
Bob Burg • Endless Referrals, Third Edition
If you are networking correctly, the other person will never notice you are networking.
Bob Burg • Endless Referrals, Third Edition
Systems permit ordinary people to achieve extraordinary results, predictably.
Bob Burg • Endless Referrals, Third Edition
Your benefit statement should be a short, succinct, descriptive sentence, no more than seven seconds in length. It should describe what you do and how it will benefit the person using your services.
Bob Burg • Endless Referrals, Third Edition
Always give more in use value than what you take in cash value. You cannot give a person more in cash value than you take from them, but you can give them more in use value than the cash value of the thing you take from them.
Bob Burg • Endless Referrals, Third Edition
All things being equal, people will do business with, and refer business to, those people they know, like, and trust.
Bob Burg • Endless Referrals, Third Edition
Then ask what he does for a living. He’ll tell you and ask you the same question. You tell him briefly, but go right back to showing interest in his business.
Bob Burg • Endless Referrals, Third Edition
You should take this step only when you are sure the other person is ready. If you have already won this person over, they will want to network for you. You can come right out and mention to
Bob Burg • Endless Referrals, Third Edition
half right. You do have to ask. Where they missed the boat is this: You have to do more than just ask. You must ask in a way that elicits that person to be able to come up with quality names.