In sales, the person who asks the questions controls the conversation.

Networking is the cultivating of mutually beneficial, give-and-take, win-win relationships.

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

A good benefit statement often begins with something like, “I show people how to…” or “I help people to.…” It’s generally not a good idea to begin sentences with the word “I,” but in this case we almost have to. If you come up with another beginning that works as well for you, by all means, use it.

A feature is what something is, whereas a benefit is what something does. A feature is a thing; a benefit is the solution to a problem or the fulfillment of a desire.

You should take this step only when you are sure the other person is ready. If you have already won this person over, they will want to network for you. You can come right out and mention to

networking is the mutual give and take that results in a winning situation for everyone involved.

Your benefit statement should be a short, succinct, descriptive sentence, no more than seven seconds in length. It should describe what you do and how it will benefit the person using your services.

If you are networking correctly, the other person will never notice you are networking.