https://www.inkandswitch.com/end-user-programming/

Instead of being a passive user of pre-built applications, I can start assembling my own personalized way of using my computer.

The early vision was to democratize software creation. We all felt we had this crazy superpower of being able to build software, which had given us these advantages in our careers. You can have tremendous influence in an organization — even if you’re not in leadership — by building software and deploying it to people. So broadly, we were exploring

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By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill i... See more

When you liberate programming from the requirement to be professional and scalable, it becomes a different activity altogether, just as cooking at home is really nothing like cooking in a commercial kitchen. I can report to you: not only is this different activity rewarding in almost exactly the same way that cooking for someone you love is rewardi... See more