Empowerment Loops

The Consumerization of the Enterprise is a multi-decade trend that has recently hit a high water mark. But the rise of consumer-like experiences in the enterprise has left one very large and important group behind — the deskless workforce.

One of the interesting things about empowerment loops is that they come in different varieties. We can think of Nike’s empowerment loop as an inspiration loop. TikTok’s is a content loop. And Figma’s is a collaboration loop.

Each uses a different tactic to lower the barrier to participation and re-define who is “allowed” to get involved. To build the future of education, companies should aim to draw from all three of these different types of empowerment loops.

The arc of progress is shaped by society’s ability to lower barriers to participation in valuable activities. We move forward when we ramp up accessibility. This is true across the spectrum — from sports and content creation to education and work.