Saved by Bastian Külzer
Empathy Mapping: The First Step in Design Thinking
Understanding and empathising with a persona’s behavioural patterns puts the user at the forefront of the solution, ensuring a well-rounded product catering to both business and user needs.
Exploring the problem space: a guide to building the right solution
Jay Matthews added
Mapping out the entire user journey not only helps us get ahead of issues that might arise, but it also allows business stakeholders—who might be looking only at KPIs (key performance indicators) through a dehumanizing spreadsheet—gain empathy for the user.
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
How to Use Systems Thinking One: Understand the Big PictureUsing mapping as a tool to understand the complexity of a problem or project, we level-set the playing field by making it visual and giving all stakeholders the opportunity to understand it. There are different ways to map, and it is important to define the relationships between elements wh... See more
Boxes and Arrows • Activating Change: A Designer’s Guide to Systems Thinking - Boxes and Arrows
Mo Shafieeha added
Empathy is the critical first step to understanding your customers world and building products or experiences that meet their needs.
Jason Barron • The Visual Mba: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
Empathy allows you to write the most compelling marketing materials possible. I would argue that, until you can put yourself in the shoes of your potential clients, your marketing materials will be lacklustre.
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Ana Fragoso added
Empathy, really knowing what it’s like for your potential client, allows you to design products and services they would love because you know what you would want in their shoes
Tad Hargrave • Seven Principles & Seven Practices on Empathy in Marketing - Marketing For Hippies
Ana Fragoso added
One essential element, the wellspring from which so many inspiring ideas originate, is empathy. Our ability to understand and share the feelings of someone else is what allows us to get to the deeper truths and begin fashioning a story around them. It’s because of empathy that we can get outside ourselves and begin the search for what moves others.
... See more