
Emotional Design: Why We Love (or Hate) Everyday Things

after yet another week of reading LinkedIn posts in the design community: In the race for efficiency, usability, and “seamless” experiences, design seems to have become impressively human‑centric - yet strangely less human.
We’re optimising flows, minimising friction, and checking every accessibility box… but too often, we forget to spark joy,... See more
We’re optimising flows, minimising friction, and checking every accessibility box… but too often, we forget to spark joy,... See more
I’ve been working through a couple of books, one being Embodiment which I wrote about last time as well. The possibility of enrichment through the design of our daily objects, both digital and physical, is the driver behind so many (conscious and subconscious) moods and decisions.
There is always the possibility of elevation. The rethinking of... See more
There is always the possibility of elevation. The rethinking of... See more
Reggie James • Shifting Base Expectations
Your brain craves simplicity. Your heart craves wonder. Your life craves ease. Joyful Design delivers all three. It’s science wrapped in beauty. Logic married to magic.
Here, joy isn’t sprinkled on top; it’s embedded. Every curve, color, and interaction is designed to light up your brain’s reward centers so that dopamine can date design.
Here, joy isn’t sprinkled on top; it’s embedded. Every curve, color, and interaction is designed to light up your brain’s reward centers so that dopamine can date design.