All of this is to say that you can’t predict what might work in advance: often, the only information you can trust when doing something new is what you learn when you poke at reality.

On some level it makes sense that entrepreneurs think effectually. When you can’t know what happens next, or what shapes your idea will take, you will, quite... See more

The individual’s ability to cope with uncertainty

Organizations are created, powered, and led by people. To lead organizations well, we train people in disciplines such as marketing, finance, and leadership. But uncertainty presents a special challenge since few of us have received training in how to deal with it. As a result, although we may call... See more