embedded finance x creator economy

Platforms are now scrambling to compete as “creator platforms”, with a lot of effort poured into ensuring that content can generate real economic value for creators, either by paying for it themselves or by helping the audience pay.

Essentially, creators have to balance the distribution potential of certain platforms with the risk of becoming dependent on them, and monetize by either earning a little off of each fan from mainstream content for a big audience or earning a lot off of deeper connections to a smaller set of fans through niche content.

What’s currently missing in the creator economy is often a close consideration of genre, and the implicit value propositions that users derive from it. In the traditional media world, you can look at a movie trailer for a comedy and easily understand the value proposition is that you’re going to have fun and laugh. You can walk into the business se... See more