Email Is Still the Best Thing on the Internet

The original social network, email, is now into its sixth decade of vigorous life. It ain’t perfect but it is essential, and not in any serious danger.

The single crucial difference between email and all those other networks — maybe the only significant difference — is that nobody owns or controls it. If you have a deployment that can speak the lang

... See more

Email today is now less a communications medium than a communications compile target. It’s a clearinghouse technology. It’s where conversations-of-record go, where identity verification happens, where service alerts accumulate, and perhaps most importantly for publishers, where push-delivered longform content goes by default. It is distributed and ... See more

Whatever we do, the internet isn’t returning to old-school then-common interfaces like FTP and Gopher, or organizations operating their own mail servers again instead of off-the-shelf solutions like G-Suite. But some of what we need is already here, especially on the web. Look at the resurgence of RSS feeds, email newsletters and blogs, as we disco... See more

But despite the amazing ability to tap into SMTP for instant distribution to readers, there’s a tradeoff with this approach: email is static, and as long as email clients are powered by the standard of SMTP, it will remain static. This means Substack cannot use email to do anything dynamic, like personalize the discovery experience of the reader in... See more

Somehow, today’s best-in-class email apps are hybrids, combinations of the best ideas every other email app brought before. It’s hard to imagine email without web apps, limitless storage, notifications, archive search, and a bit of over-the-top self-promotion. Each feature, at one time, was enough to launch a new email app, to convince us all to sw... See more

Email isn’t owned by any one company, so you can reach your readers reliably without intervention by an aggregator. It also comes to you, so you don’t have to remember to keep checking a website.