Email Is Still the Best Thing on the Internet

Even if you don’t have anything to sell right now, you should always be collecting email addresses from people who come across your work and want to stay in touch. Why email? You’ll notice a pattern with technology - often the most boring and utilitarian technologies are the ones that stick around the longest. Email is decades and decades old, but ... See more

Email today is now less a communications medium than a communications compile target. It’s a clearinghouse technology. It’s where conversations-of-record go, where identity verification happens, where service alerts accumulate, and perhaps most importantly for publishers, where push-delivered longform content goes by default. It is distributed and ... See more