Email for SaaS & memberships | Outseta
Membership programs thrive on “conversion events.”
Craig Mod • Running a Successful Membership / Subscription Program
Email Deliverability and List Maintenance
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Believe it or not, if you follow these simple rules, your Email delivery is going to go through the roof - and that by default will increase your clicks and revenue.
Anik Singal • The Email Lifeline: How to Increase Your E-Mail Marketing Profits by 300% Using a Simple Formula
In order to maximize your deliverability rates over time, you will want to try and write email in such a way that encourages users to be engaged with your content as measured by the metrics that mail providers use to track engagement--opens, clicks, and replies. Use engaging subject lines to persuade users to open your email. Include several links
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