Element (Private) / Cosmos

4. A new metric: It allows creators to track not only their followers, but also their superfans.

Tokens reveal network impacts that have alway been there. Including fan tokens in Messi’s comp package to make it incrementally more accurate as an approximation to his value creation for the PSG network. The tokens doubled in value when the signing was announced, so Messi’s comp from that token doubled. This is only 2021, so it wasn’t a huge part ... See more

web2: followers / subscribers web3: members / owners

Right now, and for the foreseeable future, follower graphs on centralized social networks are a source of significant and enduring value. We see in every dimension of our society how efficiently that influence can be translated into financial, political and cultural gain. So to ask our question another way: Will there be a time when most users’ on-... See more

Create an emotional connection with users. Some companies have users, others have fans. The difference is emotional connection and mission alignment. Building a true fanbase helps acquisition, product development, competitive differentiation and retention.

“If you look at these fan clubs or VIP memberships that have launched, it’s tied to exclusive, specific types of content being provided by influencers and celebrities.”- Krishna Subramanian, CEO of influencer marketing firm Captiv8.