
Ego is the Enemy: The Fight to Master Our Greatest Opponent

Instead, you must do nothing. Take it. Eat it until you’re sick. Endure it. Quietly brush it off and work harder. Play the game. Ignore the noise; for the love of God, do not let it distract you.
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
A person who thinks all the time has nothing to think about except thoughts, so he loses touch with reality and lives in a world of illusions.
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
In Greek mythology, characters often experience katabasis—or “a going down.” They’re forced to retreat, they experience a depression, or in some cases literally descend into the underworld. When they emerge, it’s with heightened knowledge and understanding.
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
failure always arrives uninvited,
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
other words, discover opportunities to promote their creativity, find outlets and people for collaboration, and eliminate distractions that hinder their progress and focus.
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
protecting our sobriety, eschewing greed and paranoia, staying humble, retaining our sense of purpose, connecting to the larger world around us.
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
All of this was why Rockefeller knew he needed to rein himself in and to privately manage
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
we are a small part of an interconnected universe.
Ryan Holiday • Ego is the Enemy: The Fight to Master Our Greatest Opponent
Actually, purpose deemphasizes the I. Purpose is about pursuing something outside yourself as opposed to pleasuring yourself.