Many business leaders don’t know how to select the ecosystems, or how to identify those opportunities with the highest value. Shaping the ecosystem strategy requires focused, design-led work in three areas:
An ecosystem map provides business stakeholders with a holistic overview of the different stakeholders and their internal relationships that together make up the ecosystem in which they aim to operate.
The new ecosystem design will need to start with the customer’s view and deliver on the agreed-upon value proposition and experience. To achieve this, organizations can consider three domains: consumers, sectors and partners, and products and services. Design has a central role to play in each.
Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.
To achieve success with ecosystems, it is crucial to create a flexible and agile operating model that is capable of not only continually rolling out new solutions but also managing the entire portfolio of value propositions by addressing failures, branching out into new areas, and pivoting the focus along the way. This requires a number of cultural... See more
The core strategy has unique elements at each level of the ecosystem: overturning the core product architecture, positioning themselves in key bottleneck components, and resolving system-level limitations that slow the adoption of the technology. At the same time, they have applied an effective approach to build their innovation capital so they can... See more
Context plays a major role in the success and survival of platform businesses. Competitive approaches commoditize network elements, easy entry, replacement of network components, and competitive approaches commoditize parts of the network. Java's users have network effects, but they have no profitable relationship. Therefore, a company's competitiv... See more