What is entrepreneurial journalism?

I interpret entrepreneurial journalism as knowledge-driven, creator-led storytelling that reaches and engages audiences directly. It’s content creation that blends reporting, education, and cultural interpretation to create long-form content platforms and independent media companies.

With entrepreneurial... See more

Essentially, creators have to balance the distribution potential of certain platforms with the risk of becoming dependent on them, and monetize by either earning a little off of each fan from mainstream content for a big audience or earning a lot off of deeper connections to a smaller set of fans through niche content.

We’re also seeing the emergence of new models that take advantage of Substack’s network-centric design and flexible features, including Katelyn Jetelina’s Your Local Epidemiologist, which recently sprouted local variants in California and New York, and spinoff publications created and funded by individual writers who have found success on the... See more