added by sari and · updated 1mo ago
from Sublime
Lori Abichandani added
Jenna Guarascio added
- The more people who buy a product, the further the product’s message spreads, the more money the company makes, the more they can invest in their projects. It's a virtuous cycle of creation and consumption. By making scale—the number of people who use or see the creation—an explicit part of the art’s statement, they naturally marry the business’s g... See more
from The Art of Scaling Taste by Evan Armstrong
Agalia Tan added
making scale the process not the work