DTSACMO : Brent Smart

Lead with commitment to a mission. It has to go beyond technology (eg: using AI) or making money (eg: Google cloud revenue). It has to be about making positive change in the world, for real people (users, customers) in the real world. Googlers are idealists at heart and their work needs to mean something. They also need to believe that their execu

Rolling out a new plan gives leaders the opportunity to create strong buy-in, trust, and excitement for the work ahead. Don't squander it.

Some of the most admired creative teams share a common tenet—they are comfortable fighting out their disagreements and diverse points of view, but they always share conviction after the meeting.

To overcome the risk-aversion identified by decision science, the partners included a “pre-parade” section in each investment memo—a description of how the company would turn out assuming everything went perfectly. By building this exercise into their process, the partners gave themselves permission to voice their excitement about a deal, and to do

Share all relevant information with your team, both positive and negative.

• E


• veryone sets out to do that, but they don’t create processes that result in that


• They rush things into the marketplace


• They don’t take the time


• They get impatient


• They don’t manage the creative community well


• No risk in new ideas that sound odd but could be great


• They don’t know how to process failure in creativity


• One of the things that Bob sees today i

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