If AI chatbots and AI-powered search results are summarizing everything for you, why would you go to a website? And if we all stop going to websites, what’s the incentive to put new content on the web? What’s going to stop shady characters from flooding the web with AI-generated spam to try and game these systems? And if we succeed in choking the w... See more

The role of your website is changing — from a destination to a data source. AI-first search is here. Tools like ChatGPT and Google’s AI Overviews are reshaping how, where, and if users ever land on your site. But here’s the upside: when they do, they’re more informed — and more likely to co... See more