Drawing Wisdom From the ‘Weird’

We are currently living in a time when the lines between fantasy and reality are blurring and virtual worlds are creating room for new rules of self-expression and identity. Success in virtual realms like the metaverse won’t be driven by those who adhere to traditional norms but by those willing to establish entirely new ones.

when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.

Leaning into the weird doesn’t just mean healing. In fact, weird can actually be used as a form of play to imagine new narratives for self-expression and creativity.

Erik Davis on The Ezra Klein Show recently spoke about “high weirdness,” saying that “‘weirdness’ isn’t just a quality of things that don’t make sense to us; it’s an interpretive framework that helps us better understand the cultures and technologies that will shape our wondrous, wild future.”

Half Magic Beauty isn’t a weird brand, they’re an imagination brand: a direct response, rejection and reimagining of long-standing beauty norms, transforming weird into a wellspring of creativity.