Doppelganger: A Trip Into the Mirror World

The self as perfected brand, the self as digital avatar, the self as data mine, the self as idealized body, the self as racist and anti-Semitic projection, the child as mirror of the self, the self as eternal victim. These doubles share one thing in common: all are ways of not seeing. Not seeing ourselves clearly (because we are so busy performing

The self as perfected brand, the self as digital avatar, the self as data mine, the self as idealized body, the self as racist and anti-Semitic projection, the child as mirror of the self, the self as eternal victim. These doubles share one thing in common: all are ways of not seeing. Not seeing ourselves clearly (because we are so busy performing

A culture crowded with various forms of doubling, in which all of us who maintain a persona or avatar online create our own doppelgangers—virtual versions of ourselves that represent us to others. A culture in which many of us have come to think of ourselves as personal brands, forging a partitioned identity that is both us and not us, a doppelgang

In this convergence of worlds, we can see more than a shared infrastructure of misinformation: there is also a shared worldview, a shared mindset, a shared way of seeing people as either normal or deviant, pure or tainted, successes or failures. And even, as in all doppelganger stories, real or impostors.

A culture crowded with various forms of doubling, in which all of us who maintain a persona or avatar online create our own doppelgangers—virtual versions of ourselves that represent us to others. A culture in which many of us have come to think of ourselves as personal brands, forging a partitioned identity that is both us and not us, a doppelgang

In this convergence of worlds, we can see more than a shared infrastructure of misinformation: there is also a shared worldview, a shared mindset, a shared way of seeing people as either normal or deviant, pure or tainted, successes or failures. And even, as in all doppelganger stories, real or impostors.

But doppelgangers, by messing with our heads and our illusions of sovereignty, can help teach us this lesson: that we are not as separate from one another as we might think. Not as individuals, and perhaps not even as groups of individuals who have been born into various kinds of seemingly eternal fratricidal duels.

At bottom, I suspect that much of the mirroring and doubling we are seeing comes down to who and what we cannot bear to see, to really look at—in our midst, in our past, and in the tumultuous future racing toward us. There are many different ways to try to outrun our shadows.