Saved by Daniel Wentsch
Dopamine Nation: Finding Balance in the Age of Indulgence
The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and Will Determine the Fate of the Human Race
amazon.com
Yet each subsequent reward tends to deliver a slightly weaker dopamine spike—a phenomenon economists call diminishing marginal utility, explaining why the tenth bite never tastes as delicious as the first.
But dopamine has another, darker trick up its sleeve. Repeated dopamine surges alters the brain's wiring, reducing sensitivity to natural rewards... See more
But dopamine has another, darker trick up its sleeve. Repeated dopamine surges alters the brain's wiring, reducing sensitivity to natural rewards... See more