Don't Publish On Medium — Brian Balfour

If you want to monetize your audience, Medium is terrible. I still haven't seen repeated evidence of writers making meaningful amount of money. Plus, adjacent opportunities like workshops, courses, etc aren't possible because of #1 and #2.

I have a hypothesis that Substack is going take over Medium. You own your audience on Substack.

The author/publication name is at the top of the hierarchy of presence, not Substack, and as a result you are building your own brand, not someone else's.