added by sari · updated 2y ago
Don’t Blame Media’s Business Model
- People like to talk about how media needs new business models. The business models are perfectly fine. People will either pay for the content themselves or their attention will be monetized with advertising. Those are fundamentally good business models.
from Local News Works When Cost Structure Isn't Screwed Up by Jacob Cohen Donnelly
sari added
- Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See morefrom Luxury Media
Lisa Grimm added
- Subscriptions or advertising. The pivot to paid is overall a healthy trend for many publishers, but subscriptions aren’t a savior. Ads still have a role, sometimes as the main plank of media business models. The success of Axios, Morning Brew and Dotdash prove that. And ads can work with subscriptions -- look at the success Bloomberg is having in t... See more
from False choices by Brian Morrissey
sari added